Warning: Once you incorporate a company and provide your details to the Companies Registry, you're doomed to receive unsolicited junk mail on a periodic basis.
I won't go into the electronic kind; the Companies office don't require you to provide electronic contact means (though when the forms are submitted, contact numbers are provided...) What i'm talking about here is plain old unsolicited postal junk.
Today we received a windowed envelope with our street address (per the companies office) in the window. Above that was no name; instead it was addressed to 'Dear Lover of Fine Wines'.
Enclosed was a self-addressed envelope (with 'Affix Stamp Here'; obviously they're not interested in supplying postage!), a glossy brochure advertising the firm 'Pieroth Wines (NZ) Limited' with an address at North Harbour Industrial Estate (Auckland); and a 'Consumer Survey' which then asks 'Are your name and address printed correctly?' Please check, so you are sure to receive your Thank-you-gift and the free 6 bottle International Wine Sampling without any delay.' To the right are three boxes with contact detail options and a title 'Details of Interested Friends!'
On the reverse is the survey, which starts with 'Your support is very important. With the help of your answers we may better adapt to the friends of Premium Wines and improve our services in future'. Goes on to ask questions for demographics and a bunch of wine preferences. It then asks for contact phone numbers (home and work) in order to arrange for the free gift and 6 bottle wine tasting.'
What's the bet that the free gift isn't 6 bottles of wine!
This is the 'please forward this to all your friends!' of the 20th century.
It's funny, when you keep a relatively close eye on the places your details are filed, and on your buying habits, you can get a good idea for all the dirty, dirty tactics out there.