Pieroth Wines NZ: You havn't learnt anything, have you!

As previously blogged our company (the one Liz and I operate privately) has received unsolicited advertising from 'Pieroth Wines NZ' at least once before. They gain our details via the Companies Office Register.

This has been further validated; Last week Liz updated our details with the Companies Office now we've relocated to Auckland.
It didn't take long to receive more junk from Pieroth, addressed to 'Dear Lover of Fine Wines' at our registered address.

DO NOT EVER TRADE WITH PIEROTH WINES! This sort of harrassment-style direct marketing is rude and obnoxious. I'm not a wine lover, no matter how many times you try to suck me in with your faux-manners!

Most of my previous rant on this subject remains entirely valid. It's postal direct marketing, so it doesn't fall under the UEM Act... It could potentially be argued that using the Companies Register for purposes other than for which it is provided, is in breach of its terms of use. Yeah, that'll stand up to scruitiny... ??

Are people stupid enough to actually respond to these mailouts with enough frequency to make the cost of doing them worth the grief?

Why do I have to live with the fact there's absolutely no way to protect myself from this sorta crap?